Walton & Hersham Football Club are excited to announce Joe Brine as our new Chief Executive Officer ahead of the 2025/26 season.
Since joining earlier this year as Head of Commercial & Marketing, Joe has led a number of key initiatives. These include the full creative direction and production of our 25/26 replica kit campaign, delivering our season ticket sales strategy, which achieved record sales, and securing new and renewed commercial partnerships, including Slice Mobile as our front-of-shirt sponsor.
Joe brings over a decade of senior leadership experience, having built a global music and culture magazine brand from the ground up. He combines creative vision with a deep knowledge of the game, holding both the UEFA B Coaching Qualification and Talent ID Level 2 Certificate with the English FA. He has also spent time working within the elite academy at AFC Bournemouth.
Speaking on taking the role, Joe said: “I’m honoured to be appointed Chief Executive of Walton & Hersham Football Club.
“This is a pivotal time for the club, and my primary focus will be on professionalising all aspects of our operations – from football and commercial strategy to community engagement and infrastructure.
“The club has enjoyed a period of incredible growth both on and off the pitch in recent seasons, and there’s a real sense of momentum, energy, and belief surrounding what’s next. Walton & Hersham FC has enormous potential, and I’m committed to building a strong, sustainable foundation for long-term success.
“I look forward to working closely with the board, staff, players, and supporters to help realise that vision. Up the Swans.”
Club President & Chairman Christopher Corey said: “To match the ambitions of the club, we needed a dynamic individual. Joe Brine can create, execute, and manage. I look forward to his tenure as CEO.”
Co-Owner & Director of Football Calogero Scannella added: “We are delighted to officially announce Joe as our new CEO.
“Since joining the club he has already made an impressive impact, bringing fresh energy and vision. His leadership is driving an exciting restructuring process that will strengthen our foundations and position us for future success, on and off the pitch.”
